The birth doula is ancient work. Even before we had a name for it, women have been attending women in childbirth since the beginning of humanity. It was only in the late 1960's that the word "doula" was coined by Dr. Dana Raphael, a medical anthropologist. It was another decade or more before the doula had an official scope of practice as a non-clinical support person who provides physical support, emotional support and information to families during pregnancy, birth and post

When I started my birth doula training nearly 20 years ago, I made one simple Facebook post. I said I was completing my training and had room for two births at a reduced rate. That was it. No elaborate marketing strategy, no paid advertising, no beautifully designed promotional graphics. I had five women interested almost immediately. Now, before you think I've discovered some magical formula for finding doula clients, there's something important you should know. I was alread

When you are building or expanding a holistic health business you may have questions about what marketing and expenses are worth...