About By the Moon and Michelle Stroud

By the Moon owner and trainer Michelle Stroud has been a Holistic Health Practitioner since 2001. Starting her training in reflexology with the Ontario College of Reflexology and moving on to specialize in fertility, pregnancy, birth and postpartum, energy healing and doula support. ​

Completing trainings with the Healing Arts Learning Organization (now Doula Canada), Usui Reiki Master Teacher Shawn Rashotte, the International Institute of Reflexology, Dancing for BirthTM, Spinning Babies, Access Conciousness and more. 

Michelle has been developing curriculum for years, both for her own programs and for other organizations. She has trained students from all over Canada, the United States and abroad to be doulas, Reiki practitioners, Energy Healing for Fertility, Pregnancy, Birth and Postpartum, Placenta Encapsulation, Advanced Comfort Measures for Birth, Prenatal Yoga, and a variety of retreats. 

Some of Michelle's own doula students have gone on to not just have successful doula businesses, but are doula trainers or manage the doula training organization Michelle previously helped to develop and grow. 

After years of contributing to the curriculum of, teaching and marketing a successful conventional national doula training organization, Michelle had to follow her path to develop a holistic program that included all of the modalities that Michelle uses in her practice with her clients, a program that is true to the holistic nature of her work. 


The Holistic Reproductive Practitioner training program is a culmination of more than 20 years of learning, teaching and working with clients both in the session room and at births. Michelle also brings a wealth of knowledge from her own experiences in healing, growth, struggle and transformation using a variety of techniques and modalities. 

Her passion is contagious and her desire for others to find success and abundance through fulfilling work that supports others in their growth and healing is obvious.

Michelle Stroud

Developer and Instructor of the By the Moon Holistic Reproductive Practitioner training program.

Jennifer Lang, Teaching Assistant

Jennifer is a Holistic Reproductive Practitioner currently living in Port Stanley, Ontario. Prior to joining the HRP program she spent 10 years living in British Columbia working as a Health Care Aide in various settings from long term care, community care, hospice, brain injury rehab, paediatric and adult mental health. 


On top of her healthcare background, Jennifer is also a Yoga teacher, Meditation Facilitator and has received her Reiki Master in the Traditional Usui Shiki Ryoho system of natural healing.

Her interest in the HRP program came from being asked to be a friend's Doula, but wanting a different type of training experience. As well as wanting to shift her inner narrative of 'when' or 'if' she will have children, to a more positive understanding of her body and it's cycles. 

Since beginning this course, Jennifer offers Reflexology, Reiki, Yoga, Meditation and Reproductive Support to a wide range of clients. She is currently on maternity leave after giving birth to her daughter Frankie in July. 

The HRP program is such a gift to oneself and those whom one will share this knowledge with. The teachings, connections, and deep personal work is incredibly transformational. Jennifer looks forward to helping support students along their own journey with By The Moon.

Jennifer Lang

Teaching Assistant

Treatment Room Rental

Treatment room for rent, Belleville, Ontario location

$750 + HST/month (sign space extra)

Good sized treatment room in a quiet holistic health centre and school. Excellent location with opportunity for signage on Belleville's highest traffic street. 

Room is optimal for massage therapy, Reiki, reflexology, chiropractic, osteopathy, pelvic floor physio or other similar modality. 

Have the freedom to maximize your income and manage your own business. Rent includes treatment room, reception area, small kitchenette. Classroom/studio space available for workshops and classes for a fee. 

Must provide certificate of insurance.

Email By the Moon describing your business and services offered and to set up a time to see the space.

Studio Space / Classroom Rental

Studio Space for rent, Belleville, Ontario location

$25 + HST/hour, $150 + HST/day

Bright, clean and quiet studio space with lots of natural light. Ideal for yoga classes or other workshops and seminars. Includes access to kitchenette with sink, kettle, tea bar, filtered water, small fridge and toaster oven.  

Some folding tables, chairs, yoga mats available upon request. White board and UV air purifier (for bacteria and viruses). Massage tables available to rent for a small fee. Excellent location within walking distance of the Pita Pit, Mucho Burrito, Starbucks and other restaurants. Holiday Inn Express across the street. 

Email By the Moon to inquire about rental of the studio / classroom

Administrative Services Assistant

Job Information

Independent contractor position

12 hours per week: 
Mondays, Wednesdays and Fridays - some schedule flexibility

Compensation: $16 CDN/hour, invoiced by contractor

3 months probation

Can work remotely

Manages school communications - fielding inquiries, emails and phone calls with students, potential students and other service providers as needed. 
Maintaining contact lists, student information and training inquiries.
Managing student training requirement data.
Representing school interests in relationships with external associates, including vendors, associations, consultants, students and clients.
Tracking invoices and payment records.
Providing as needed support to Trainers.
Coordination of trainer meetings. 
Tracking and maintaining office supplies. 
Collaborate with other team members for the benefit of the team, school and our community

Skills and Experience

  • Excellent organization skills and an attention to detail. This may be one of the most valued skills for this position.

  • Excellent communication skills. Positive, thorough, patient and mindful communication. 

  • Honesty, trustworthiness, and authenticity. Transparent communication is valued immensely for optimal team collaboration.

  • Technical skills. Word processing, spreadsheets, forms, and other software. May include design, website updates etc. Must have computer. Experience essential. 

  • Strong problem solving skills.

  • Self motivated, works well independently.

  • Ability to respect and protect confidential information a must.


Doula Trainer

Job Information

Independent contractor position

Hours and scheduling varies 

Compensation: negotiable

3 months probation

Can work remotely

Some travel may be required

Meets with lead trainer regularly to discuss program, goals, objectives, student needs and curriculum.

Collaborate with lead trainer to contribute to and improve curriculum as needed.

Correspond with students to respond to inquiries, provide support and build relationships.

Host online trainings in the virtual classroom to deliver curriculum and support students. 

Offer in person training on location. Travel required. 

Teach practical hands on skills, provide feedback and guidance to students, and facilitate a positive learning and healing environment.

Model By the Moon's Mission and Vision statement.

Represent By the Moon in a professional, compassionate and positive manner to students, potential students and partners. 

Correspond with associations and partners to further benefit the interests of students, alumni and the school.

Maintain a positive, high vibe, supportive and compassionate online presence within By the Moon groups and personally. 

Skills and Experience

  • Minimum of 5 years of Doula or relative experience

  • Have attended a variety of births including but not limited to home births, hospital births, inductions, water births and more.

  • Experience attending births in a variety of settings.

  • Experience supporting clients with previous history of loss and/or infertility, and supporting clients at the time of loss.

  • Experience offering postpartum and breastfeeding support. 

  • Proficient with technology including computers, word processing, spreadsheets and design. Must have a computer and high speed internet.

  • Excellent communication and writing skills. Positive, thorough, patient and mindful communication. 

  • Honesty, trustworthiness, and authenticity. Transparent communication is valued immensely for optimal team collaboration.

  • Strong problem solving skills.

  • Self motivated, works well independently.

  • Ability to respect and protect confidential information a must.

  • Spiritually open minded, inclusive, and unbiased re: a variety of beliefs, choices, experiences and lifestyles. 

Priority will be given to existing students and alumni of By the Moon.



Job Information

Independent contractor position

Hours and scheduling varies 

Compensation: to be discussed

3 months probation

Serving any of the following areas: Cobourg, Belleville, Kingston and surrounding areas

Travel required, must have reliable transportation

Insurance for services offered required

Meets with doula team regularly regularly to discuss services and client needs.

Ability to be on call for births.

Ability to be with a client within 2 hours of being called day or night. 

Attend prenatal visits in clinic space (Belleville) or in client homes to build relationship, provide information, answer questions, provide emotional support and help clients prepare for birth. 

Provide information, emotional support and physical support in a variety of settings including at home or hospital. 

Provide postpartum support at home or hospital as needed including breastfeeding and infant feeding support. 

Inclusive, open minded and unbiased. 

Open to learning and being mentored.


Skills and Experience

  • Has completed or is completing doula certification.

  • Additional training in other holistic modalities, comfort measures, prenatal movement or relaxation techniques an asset.

  • An excellent team player. Collaborative and supportive of team. 

  • Nurturing, sensitive, intuitive, compassionate and inclusive. 

  • Diplomatic and able to work well with a variety of partners in the community including but not limited to midwives, nurses, doctors, obstetricians and other practitioners. 

  • Able to receive feedback and support.


© 2021 By the Moon Inc.

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